T-Bone Jones Solutions https://tbonejones.com Website and Marketing for Underdogs Mon, 20 Jul 2020 12:44:53 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://i1.wp.com/tbonejones.com/wp-content/uploads/2020/05/cropped-favicon.jpg?fit=32%2C32&ssl=1 T-Bone Jones Solutions https://tbonejones.com 32 32 182510297 Pup Cuts Dog Grooming https://tbonejones.com/pup-cuts-dog-grooming/?utm_source=rss&utm_medium=rss&utm_campaign=pup-cuts-dog-grooming Mon, 29 Jun 2020 18:08:09 +0000 http://tbonejones.com/?p=892 Pup Cuts Dog Grooming PupCutsPa.com  

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Pup Cuts Dog Grooming

PupCutsPa.com

 

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CMI Cabinets and Countertops https://tbonejones.com/cmi-cabinets-and-countertops/?utm_source=rss&utm_medium=rss&utm_campaign=cmi-cabinets-and-countertops Mon, 22 Jun 2020 12:38:08 +0000 http://tbonejones.com/?p=877 CMI Cabinets and Countertops  

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Cmi cabinets and countertops

CMI Cabinets and Countertops

 

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Beer-A-Rama : Social Media Alignment and Advertising https://tbonejones.com/social-media-alignment-and-advertising-beer-a-rama/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-alignment-and-advertising-beer-a-rama Fri, 19 Jun 2020 00:47:03 +0000 http://tbonejones.com/?p=819 Beer-A-Rama is the client with whom we’ve shared our longest working relationship, dating back to 2010.  Full disclosure ahead!   T-Bone Jones is affiliated with the firm that performed the design and implementation of Beer-A-Rama’s business website.  We are retained as the Levittown PA-based beer distributor’s exclusive digital marketing agency and social media marketer/advertiser. It is ... Read more

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seo levittown pa

Beer-A-Rama is the client with whom we’ve shared our longest working relationship, dating back to 2010.  Full disclosure ahead!   T-Bone Jones is affiliated with the firm that performed the design and implementation of Beer-A-Rama’s business website.  We are retained as the Levittown PA-based beer distributor’s exclusive digital marketing agency and social media marketer/advertiser.

It is no secret that I worked as a manager for Beer-A-Rama for the better part of a decade when my career shifted away from corporate IT, and I was beginning to freelance.  So it is only natural that I spearheaded the online marketing strategy of my own employer!  

No single marketing channel can survive in a vacuum. All channels are linked to each other in some way. After all, the main goal for all marketing strategies is the same — to promote a product or service and generate leads. In the case of this already-successful 50+ year-in-business retailer, to drive traffic to their brick and mortar premises.

Social media serves as a great medium to distribute content. On the other hand, content marketing is an excellent way to educate and engage your target audience about your product.  Social Media and content marketing are interdependent.  Which is why the alignment of all channels is vital.

Our strategy and process created an alignment of content and messaging between Beer-A-Rama’s Facebook / Instagram / Twitter / and UnTappd online presence.  

In rapid response to the COVID-19 Pandemic, Beer-A-Rama turned to T-Bone Jones to implement and market its Online Ordering and Curbside Pickup program to facilitate safe purchasing with social distancing. 

Beer-A-Rama’s alignment of their online marketing content is paying dividends, as all customer inquiries funnel through a single medium.  This allows the store’s staff to be responsive, which is a critical factor in converting inquires into sales. 

 

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Do I Need a Website if I have a Facebook Business Page? https://tbonejones.com/do-i-need-a-website-if-i-have-a-facebook-business-page/?utm_source=rss&utm_medium=rss&utm_campaign=do-i-need-a-website-if-i-have-a-facebook-business-page Thu, 18 Jun 2020 19:47:28 +0000 http://tbonejones.com/?p=796 Here is a question I get all of the time. “Why do I need a business website if I have a Facebook Business Page”? And a good question it is. After all, it is the world’s third -most visited website. The platform has created its own potential market segment of over 2 billion people, any ... Read more

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dan jones levittown web design
Without your own website, your content is at peril

Here is a question I get all of the time. “Why do I need a business website if I have a Facebook Business Page”? And a good question it is. After all, it is the world’s third -most visited website. The platform has created its own potential market segment of over 2 billion people, any subset of which can be easily reached with a proper presence and advertising strategy. There are currently over 60 Million Facebook Business Page listings, although only 10% of those pay to be “active advertisers”.

Facebook’s business tools allow proprietors and managers to implement content marketing and sponsored advertising, typically Pay-Per-Click. The backend provides metrics, KPIs, and insights to track, measure and improve your return on investment. It sounds like a great way to conduct your online marketing.

Here’s the problem. Facebook is not your company. It is not your platform. You are subject to its terms of service. The most important fact, however, is that they need to be managed correctly.A simple, unknowing violation of these terms can spell doom for your Business Page. The most common reason Facebook Pages are deleted is simply that they do not adhere to Facebook’s Competition and Promotion Guidelines. Your entire online presence can be obliterated by a personalized process.

Even worse, what if Facebook itself just, went away? None of us have control over that. This is obviously not a likely scenario, nor will Facebook’s relevance and impact diminish anytime soon. But its always a possibility. Facebook has an estimated 15 million fewer U.S. users today than it did in 2017, according to a study released Wednesday by Edison Research and Triton Digital. This means that having a Facebook-only business presence is missing market segments.

A business should never place all of its stock, time, and energy into a single “killer app” or platform. Much like an investor would not place their eggs in a single basket. But rather diversify. Better yet, hedge.

This is where having your own, independent web presence is key, and essential. It removes the single point of failure. Aside from federal regulations and bare-minimum terms of use from hosting providers, you are free to create content and operate your website to your whim. Having a good website instantly boosts your credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well-designed introduction for your business. A website can help showcase your expertise and better position your business.

We know, because we are in the thick of it ourselves. But we can make an affordable web presence a reality for you and your business.




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